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Bricks & Mortar
Visit our shop in Goshen, Indiana
Everything ships for $8

Soapy Gnome embodies the spirit of koselig - the Norwegian word for feeling warm, comforted, and cozy. Our simple goal is to bring comfort and peace to you by pampering your skin and nourishing your soul.



Soapy Gnome Is Hiring!

Soapy Gnome Is Hiring!

We’re looking for someone that can help us manage our wholesale and online orders. This person would be also be working with our retail customers and helping them face-to-face at our shop in Goshen. All work will be done on-site.

April 20, 2017 by Jennifer Frech
Finding Treasures for My Customers

Finding Treasures for My Customers

I went to America's Mart looking for treasures and I found them! I wasn't very optimistic about finding things that would complement the bath products, teas, men's grooming, and cozy things that I already carry, but I found a few things that are practical and fun! Most are supporting small family businesses too--how could it be any better?

January 17, 2017 by Jennifer Frech
Planning for America's Mart in Atlanta

Planning for America's Mart in Atlanta

It's really interesting, helpful, and sometimes stressful to play both sides of the retail world. I am a manufacturer/wholesaler AND a brick and mortar retailer. This means, that I get to learn what is frustrating for both manufacturers and retailers since I have both roles.
January 16, 2017 by Jennifer Frech